I’ve honestly lost count the number of times we have talked to business owners about SEO and they tell us that they paid someone to do it- before turning their screen to us googling their own name and saying “See we are right up there”

🙁 – SEO is about Google showing your website when people search for services or products that you offer & Google determines your website a good match.

Long gone are the days when keywords were the only SEO technique that mattered, but that doesn’t mean they aren’t still important the fact is there are a tonne of factors we ned to consider.

But what are keywords, exactly? Keywords are words and phrases are the words people type into google

“Florist near me”

“Plastic card printing manufacture”

A few years ago we would have to sit and guess what we think people would be looking for but now this is much easier by us having the tools to tell us exactly what’s going on. A typical conversation for us in general or clients that we have built a website for is telling our clients how many people searched for services or products in the Lancashire area.

The Fundamentals

  • Keywords
  • Content
  • Off Site SEO
  • Local SEO


People use the internet to find the answers to the questions they have. If you have the ‘content’ in your website that answers these questions you’re going to score higher.

The type of content must be educational, but also interesting, relevant, and shareable. Content comes in a variety of forms, including:

This content can be in any of the following:

  • Web page content
  • Videos
  • Blogs (it’s easy to start your own blog to practise!)
  • Infographics
  • Podcasts
  • Listicles
  • How-to guides
  • Whitepapers and e-books
  • Social media posts
  • Local Listings

Off-Page SEO

Off-page SEO involves external optimization practices that happen away from your site rather than on it.

The frequent technique used for off-page SEO is backlink building since quality backlinks to your site from external sites tell search engines that your site is valuable and high-quality which helps to build authority.

Local SEO

Local SEO has become important as more and more people use mobile devices for search. These days, 60% of all searches are performed on a mobile device, and nearly half of those searches have local intent.

Remember, Search Engines Are Imperfect

SEO is vital because search engines aren’t perfect. If you don’t take steps to counter their mistakes, then your website will pay the price and so will the number of new customers you get.

For example, if a site doesn’t have a proper link structure, then search engines may not crawl and index the site properly which can lower rankings. Coding errors can block search engines entirely, making it impossible for your site to rank, no matter how much time you put into other SEO efforts. Other common areas where search engines can run into problems include:

You can see our guides if you want to do all the SEO yourself or of course, you can talk to one of the team.